YURAIDA MARTIN
EXPERIENCE SHAPES PERSPECTIVE.
Yuraida Martin
Founder & Managing Director
Luxury Industry Veteran | Management Consultant | Executive Coach
Insights Practitioner
Yuraida Martin is a luxury industry veteran, management consultant, executive coach and Insights Practitioner whose career spans luxury, fashion, retail, leadership and people development. Her experience has taken her through some of the world’s most recognised luxury and fashion organisations, giving her a perspective across both the commercial and human sides of business.
CAREER JOURNEY
A CAREER BUILT ACROSS LUXURY.
01 — DIOR
10 years
Luxury • Learning & Development • People
02 — RALPH LAUREN
4 years
Regional People & Development • Leadership • Capability
03 — JAEGER-LECOULTRE
4 years
Regional Training Manager, APAC
04 — JAEGER-LECOULTRE MALAYSIA
3 years
Country Manager
05 — MERIA CONSULTANCY
Founder & Managing Director
PRECISION HUNTERS
Yuraida is a founding member of Precision Hunters, the first Malaysian women’s watch club, launched in Kuala Lumpur. Precision Hunters brings together women from different professional and personal backgrounds around a shared appreciation of horology, luxury and the stories behind exceptional timepieces. This contribution sits within the wider luxury and horology community—not as a MERIA service.
Yuraida’s approach is grounded in a simple observation: business performance is rarely the result of one factor. A strong strategy requires capable people. Capable people require strong leadership. And both ultimately need to translate into a customer experience that creates value. MERIA brings these elements together. The objective is not simply to provide recommendations. It is to help leaders create clarity, build capability and move their organisations forward.
COACHING
DALE CARNEGIE CERTIFIED COACH
GALLUP CERTIFIED COACH
INSIGHTS PRACTITIONER
Her coaching and people-development experience adds another dimension to MERIA’s advisory model, particularly when strategy requires leadership alignment, behavioural change or organisational capability.
After years of leading within global luxury organisations, Yuraida created MERIA to bring that experience directly to leaders and businesses navigating their next stage. A more personal form of advisory. More senior. More focused. More practical. And always grounded in the realities of business.